After too many years of denial, climate change is finally on everyone’s minds. While we deeply believe that our personal daily habits and interactions matter in reducing carbon emissions, it is no secret that a handful of industries are most responsible for climate breakdown. We do need inner change, people caring more about the planet, doing more for others, changing their daily habits and behavior, learning more about anything climate-related, but above all, we need structural change. We need big companies making better and more environmentally friendly decisions.
It seems that every day now, another major company is making climate commitments and setting emissions reduction targets. But research from groups like CDP shows we're still on pace to see 2.7°C of global warming, despite the fact so many companies have set 1.5°C targets. And we are running out of time.
We founded SINAI on the idea that carbon-intensive companies can’t change direction without clear advice that takes into account both carbon and cash flows. Overhauling an entire way of doing things doesn’t happen overnight, no matter how much we wish it could. Capitalism at all costs may be on its way out, but large corporations still have a bottom line and shareholders to satisfy.